How Does Your Facebook Ads Rank?
Good morning. This is Vanessa Collins, your Certified Digital Marketing Specialist with your Weekly Tech Tip. As you may have heard, Facebook is replacing the relevance score for Facebook ads. Ad relevance diagnostics will measure relevance across these three dimensions:
➡️Quality ranking: How your ad’s perceived quality compared with ads competing for the same audience.
➡️Engagement rate ranking: How your ad’s expected engagement rate compared with ads competing for the same audience.
➡️Conversion rate ranking: How your ad’s expected conversion rate compared with ads that had the same optimization goal and competed for the same audience.
Facebook hopes these new metrics will help advertisers understand how to tweak their ads to improve performance. What are your thoughts? Are you currently using Facebook ads? Place your comments below.
Vanessa Collins
Digital Marketing Strategist
Vanessa Collins is an author, publisher and Certified Digital Marketing Professional (CDMP). Coaches, Speakers, Authors, and Entrepreneurs hire her to show them how to use digital marketing to make more money in their business. Vanessa stays on the cutting edge of technology and provides timely information to her clients so that they can make fast, informed decisions about their business. She has written and published 6 books and has coached or published over 50 authors with over 100 books. She is the creator of Digital Mastery for Authors, Digital Mastery for Women and Digital Mastery Academy.
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