Leverage Your Business with Google Analytics

by | Jul 1, 2019 | Business, Content Aggregation, Digital Marketing, Social Media, Technology

Good morning. This is Vanessa Collins, your Certified Digital Marketing Specialist with your Weekly Tech Tip. Do you know what is working when it comes to your website, landing pages or paid traffic? Are you sending emails, running ads or promoting on social media? How many people are converting from those activities? If you don’t know how those activities are helping you, you can’t improve them. That where Google Analytics come in.

Yeap, I know you may have heard of it but are you using it? Google Analytics is one of the most powerful analytical tools available and it is FREE. It makes it easy to understand how your site users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.

So, go over to Google Analytics https://accounts.google.com/ and check it out. Have a great tech week!

Vanessa Collins

Vanessa Collins

Digital Marketing Strategist

Vanessa Collins is an author, publisher and Certified Digital Marketing Professional (CDMP). Coaches, Speakers, Authors, and Entrepreneurs hire her to show them how to use digital marketing to make more money in their business. Vanessa stays on the cutting edge of technology and provides timely information to her clients so that they can make fast, informed decisions about their business. She has written and published 6 books and has coached or published over 50 authors with over 100 books. She is the creator of Digital Mastery for Authors, Digital Mastery for Women and Digital Mastery Academy.